Dr. Jayshri Shivprakash Datta is currently working as Associate Professor and Principal of Smt. S. B. Patel Institute of Business Management of Sankalchand Patel University, Visnagar. She is also spearheading the B.Sc. in Fashion Designing and Management programme of the University. She has more than 23 years of teaching experience. She primarily teaches Economics and various subjects of Management. She has 10 years of research experience and has published more than 25 research papers in various reputed research journals. She has authored and published 5 Books. She is the recipient of the I2OR National Eminent Academic Leader Award 2020. She has delivered many talks as an expert in various Seminars and Workshops.